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Letarte Swimwear

Letarte Swimwear

Look for the little white beach house nestled on Baldwin Avenue in Pai’a on Maui’s North Shore – the home of the Letarte Flagship Store.

The iconic Maui-based label – created by sisters Lisa Letarte Cabrinha and Michele Letarte Ross – debuted the elite designs of swimwear, coordinating cover-ups and sportswear 10 years ago.

The Hawaiian authenticity and exclusivity of the Letarte label have blended a bohemian island essence with chic global aesthetics that the sister duo have made recognizable around the globe. Designer Lisa Letarte Cabrinha, who lives in Maui, infuses her jet-setting island lifestyle and the spirit of Aloha into Letarte’s signature trademarked prints, intricate adornments and lavish detail.

The sun-drenched space is decorated with a rich combination of light and dark woods, trademark zebra rug and fresh island flowers.  A local artist’s painting hangs behind the white counter, adorned with locally handcrafted jewelry.  A hand-painted Letarte surfboard leans against the wall, a perfect complement to the boutique’s coral and turquoise accents.

“Living on Maui has inspired my collections – from the sand and surf to the Aloha spirit found everywhere.  We’re very excited to have a flagship store on the island where it all started,” explains co-founder and designer Lisa Letarte Cabrinha.

The company’s tags are still the iconic Letarte blue, but the boutique is very “green.”  The bags, ribbon, tissue paper and stickers are made from recycled materials, and the store is painted with chemical free, non-toxic paint.   A portion of sales from holiday weekends and special events are donated to the Surfrider Foundation, a non-profit environmental organization that protects the world’s beaches and oceans.

Every year for the past decade, Letarte has been featured and profiled in the prestigious Sports Illustrated Swimsuit Edition, gracing the coveted cover in 2005 (see photo).  Letarte’s “Marge” bikini also appeared on the cover of Bergdorf Goodman’s exclusive holiday catalog (see photo).  InStyle, Vogue, Elle, People Style Watch, Self and Cosmopolitan are also ardent fans of Letarte’s embellished style.  The hand-embroidered pieces adorn famous beachgoers around the world, including Sheryl Crow, Minka Kelly, Beyonce Knowles, Eva Longoria Parker, Cindy Crawford, Anna Kournikova and the Kardashian sisters.  Visit Letarte in Maui or online at <a http=”www.letarteswimwear.com”>www.letarteswimwear.com</a>